Brand Yourself to Succeed in the Workplace

I held three positions in the 21 months I worked at my old company. Shuffled from one role to the next, I felt I had little control over my career trajectory. With a clean slate at my new company, I worked my way into the job I wanted, all with a simple change in mindset: I branded myself.

Before you start thinking crazy thoughts of me wielding a hot iron and inflicting terrible pain on myself, please allow me to clarify.

Branding simply means to distinguish yourself from others by a visible medium.

People are complicated, but brands are not.

To succeed in the workplace you must act as a brand to simplify who you are, bring your best qualities to the forefront, and never go unrecognized.

Brand Yourself to Simplify Who You Are

Acting like a brand does not degrade you as a person. Instead, it highlights your best qualities so they are more memorable to other people.

Branding yourself is quite simple. Pick the three best traits or qualities about yourself and write them down. These can be very generic, for example I chose fun, creative, and geeky.

Next, you will need to exemplify these traits by utilizing the methods I outline in the next section.