Luck is the crossroad of persistence and personality

With about 4 weeks left in the year, I was about to give up hope on launching services for my membership site. After 2 months of futile “marketing” efforts, I still had zero enrollments.

Bummed out that my efforts wouldn’t pan out, I gave myself one more shot to penetrate the market.

In early December, I wrote an emotional call to action for people to join my site. It wasn’t anything amazing or witty, but suddenly I got my first sign up, then another and another.

It turns out, Medium shared my post in the “Suggested Reads” section of their email newsletter. My desperate call to action led to my first few sign ups. What a stroke of luck!

Or so I thought…

Make your own luck

I wouldn’t have started SHRPA if I didn’t have Alex walk me through setting up a business.

I wouldn’t have met Alex if Todd hadn’t made the introduction.

I wouldn’t have discovered Todd if I didn’t start using Medium to put out content.

I wouldn’t be on Medium if I hadn’t fallen in love with blogging.

Should I keep going?

Sometimes it seems like luck plays a key role in our life. Maybe you’ve made an important connection…