With about 4 weeks left in the year, I was about to give up hope on launching services for my membership site. After 2 months of futile “marketing” efforts, I still had zero enrollments.
Bummed out that my efforts wouldn’t pan out, I gave myself one more shot to penetrate the market.
In early December, I wrote an emotional call to action for people to join my site. It wasn’t anything amazing or witty, but suddenly I got my first sign up, then another and another.
It turns out, Medium shared my post in the “Suggested Reads” section of their email newsletter. My desperate call to action led to my first few sign ups. What a stroke of luck!
Or so I thought…
Make your own luck
I wouldn’t have started SHRPA if I didn’t have Alex walk me through setting up a business.
I wouldn’t have met Alex if Todd hadn’t made the introduction.
I wouldn’t have discovered Todd if I didn’t start using Medium to put out content.
I wouldn’t be on Medium if I hadn’t fallen in love with blogging.
Should I keep going?
Sometimes it seems like luck plays a key role in our life. Maybe you’ve made an important connection with someone at a random rest stop. Maybe you found a new job opportunity by accidentally Googling the wrong thing.
Do things happen for a reason? I believe so. But a good majority of the time, the reason was predicated by our actions.
To be more specific, our persistence and personality often play a major role in our luck. Who we meet, how we leave an impression on them, and how frequently we pound the world with our work eventually leads to the right connection or opportunity.
Some people see this as luck. Don’t sell yourself short, you earned it.
Work hard and put out good vibes. Your audience, your market, your people will respond.
Give and connect. Give and connect.
That’s right, I’m finally leaving my job after years of building my side-hustle into a sustainable venture. I’d be honored if you joined my mailing list to learn more.